Saturday, August 2, 2008

Making a Hyper Responsive Opt Work

Making a Hyper Responsive Opt Work

Getting the attention of people to buy a certain product is challenging. There were times in the past when telemarketing was at times more of a nuisance rather a convenience to people. The same goes for sales people who would go house to house and show a product and were simply turned down.

Now as people have approached the digital age, there is a faster way of doing it as that is through hyper responsive opt. This is basically creating a mailing list and sending the information to people which will contribute to sales.

A person can do it in the office or at home and it can only be done if one is serious about making money online. This can work for people who want to do it full time or for those who just want some extra cash and do it part time.

Here are some benefits and features of using hyper responsive opt;

1. With a click of the mouse, the product a person wants to sell can get to the customer in lightning speed. Surveys have shown that the average person will only buy a product only after being exposed to the ad or the message after 7 times. By establishing a customer base via the internet, one no longer has to search for new ones that much but rely on the existing clientele to further spread the word and increase sales.

2. Some people will not immediately buy the product that is offered but by keeping the names in the mailing list, it is possible that when a product of interest is on hand, the person will then buy.

3. When a site has been made, it can be used to bring in additional revenue as new people who want to join the business can be charged for advertising.

4. This can also be used to propose joint ventures with other people making the business grow further.

To give further detail how it works, here is the step by the step process of hyper responsive opts;

· The first thing to do is to determine what customers need. It should be a product or a service that should provide a solution of some kind that will improve the quality of life either at home or at work.

Marketing a product especially new ones takes time and money to establish itself. Profit is not made in the first sale but occurs when the customer decides to buy again or through repeat sales.

· The next is to do the proper research. If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best possible brand or product name. It should be catchy and will easily be remembered. Given that there are probably others who have been in the business longer, it is best to think of other names just in case it can no longer be used.

· A product of good quality should be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands. What features does it have that the competitor doesn’t? What makes it unique and what service can it give as well?

· Just like a normal business, one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic and an online ordering system.

To be successful, one should be sure that the goods that a customer will order can be delivered on time. If there are any problems, a customer support staff or system should be ready to cater to that.

One does not need a wonder product to make it work. All it takes is a list of people who one can contact without being accused of spamming. Soon, this will get the attention of the right people and sales should start coming in.

Any business big or small must maximize marketing to get the message across. Online business is just one of the new ways of making money. It is up to the person to find that need and take advantage of it.

Friday, August 1, 2008

Maximum Website Promotion through PPC Bid Management

Maximum Website Promotion through PPC Bid Management

Tools for Internet Marketing have been rising to popularity these days because of cost-effectiveness and the possibility of measuring increase in profits and sales.

Pay per click (PPC) is a means to advertise business through the use of keywords/phrases in the search engines. The advertiser is required to only pay for each click that sends a visitor to his website. Search engines such as Overture, Google Adwords, Search Yahoo and Miva are just some examples of search engines. They offer top positions among the sponsored listings for particular keywords/phrases you choose. The idea for bidding is you have to buy/bid on keywords/phrases relevant to your business. The highest bidder gets to be on the top of the search result listing and the second highest bidder, of course, gets the next top listing and so on. Every time a visitor clicks on your website, you will have to pay the same amount that you bid on that particular keyword.

PPC can be very costly, time consuming and sometimes not worthy. But if you know how to go about the step by step procedures, PPC is a welcome change to traditional advertising.

If you do your searches for products, articles and auctions in the net, you usually type in a keyword or a set of phrase to guide you in your search. Either you use Google or Yahoo Search depending on where you are most comfortable at and where you usually get the best results. As soon as you key in the search button, immediately a long list of keywords or phrase will be displayed containing the keywords you key in. The first or the top link that you saw is most likely the one who bids the highest for that keyword you type. In this way, businessmen will produce the desired results; they get to be advertised, at the same time, saving and spending only for the clicks they need that might translate to potential sales.

The way to start PPC bid management is to identify first the maximum cost per click (CPC) you are willing to pay for a given keyword or phrase. CPC varies from time and even search engine to search engine too. Maximum CPC can be measured by averaging the current costs of bids (bids range from $0.25 to $5). Average of these bids is to be used as the maximum CPC to begin with. As your ad campaign progresses, the actual conversion rate (visitors turning to potential buyers/sales) will be determined and you may have to adjust your CPC (bidding rate) accordingly.

When you start to bid, see to it that you adopt different bidding strategies for various search engines. Search engines have their own PPC systems that require different approaches. It is also worthy to identify different bids for the same keyword phrases in various search engines.

Another thing, it is wiser not to bid for the top spot for two reasons: 1) It is very expensive and impractical, and 2) Surfers usually try different search queries in various search engines before they settle on the right one that fits to what they are looking for. This hardly results to conversion. Try to bid for the fifth spot instead and work your way up.

If you are now going steady on your PPC biddings, it is time for you to develop your own bidding strategy accordingly. It is important for you to track down which sites bring the bulk of your traffic and identify the ranking of your paid ads. This will help your bidding strategy to be effective and you should also decide where you want your ad to be positioned. Usually your maximum CPC will limit your choices.

Bid gaps (e.g. $ 0.40, 0.39, bid gap, 0.20, 0.19, 0.18) occur when there is a significant price increase to move up one spot in the PPC rankings. It is best if you take advantage of the bid gaps by filling them in so you can save up your cents to other bidding opportunities. Often there are keywords worthy of lesser bids to get the appropriate ranking on the list and produce a good number of clicks and higher conversion rate rather than bidding higher but having a poor conversion rate. You have to put in mind that overbidding too is not good but rather the best position for the most effective bid.

Using pay-per-click bid management in promoting your website will only be successful if you take time building many lists across many engines and studying the performance of every listing. In this way, you can make the most value from what you spend in the bidding process. The key is to use the necessary precautions to stay ahead of the competition.

Bid Management Tools

In ensuring best results, you may use bid management tools. There are accepted and approved management tools that will help you in your bidding. They are categorized in two different types:

• Web based (services by monthly subscription) or,
• PC based (a purchased software)

Monitoring tools too may help in the tracking down of your keywords/phrases and search engines as to which among them often generate sales, overall and in relation to your cost per click. This is what you call return of investment (ROI) monitoring.

These bid management tools may include additional functions that may not get from online marketing tools that are readily available. Other tools can monitor competitor’s bids, produce reports for different parties and offer the ability to interface with multiple PPC engines. This is particularly helpful to those who manage more than a hundred keywords across several PPC engines to boost productivity and save time.

Pay-per-click bid management is ideal for the effective promotion of your business online without the hassles of draining your financial keeping too much. It is now fast catching up as a means used in marketing your goods and services to reach to as many consumers as possible.

Thursday, July 31, 2008

Combining Email Marketing with Other Types of Marketing

Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies. This does not mean it is necessary for you to implement every known marketing strategy to promote your business but rather it implies that it is worthwhile to market from a few different perspectives to help you achieve your business related goals. This article will examine the importance of combining email marketing with other types of marketing to create a successful; multi tiered marketing strategy and will also offer some advice on managing more than one marketing strategy at once.

As the old saying goes, “Two heads are better than one,” and this is certainly true when it comes to marketing. You may enjoy a great deal of success with email marketing but this does not mean you should not try other types of online marketing such as website creation, participation in industry related message boards, placing banner ads, orchestrating an affiliate marketing campaign and generating inbound links to your website. While it is possible that not all of these strategies will be effective for your business, you are likely to find at least one other option which complements your email marketing and helps you to achieve your business related goals.

Alternately you may even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads and the print media. Just because these types of advertising do not take place online, does not mean they will not be able to help you generate more business. In fact advertising both online and offline can allow you to reach a larger target audience. This is because you will likely reach Internet users around the world but can also reach potential customers who do not utilize the Internet for purchasing or researching products or services similar to the ones you offer.

Popular marketing strategies to combine with email marketing include banner ads and message board participation. These are all online activities and each one individually is fairly simple. However, in combination these simple activities can create a powerful statement. You may send out emails offering useful information about your products or services, purchase banner ad space on websites which may be of interest to your potential customers and participate in industry related message boards where you can earn the respect and pique the interest of potential customers. Even if your potential customers are not currently in need of the products and services you offer, seeing your business name so often can have a branding effect. Branding is essentially a process in which consumers see a company name so often that they are more likely to select a product from this company when they are in need of an item the company offers.

If you are planning to combine multiple forms of advertising, you should be aware that this can make it difficult for you to evaluate the effectiveness of each marketing strategy. This is especially true of the marketing strategies are implemented concurrently. When you are only using one type of marketing strategy, you can generally attribute increases in sales or website traffic to changes in the marketing strategy. However, when more than one type of marketing strategy is in effect, determining which strategy is producing the desired effect can be quite difficult. This situation can be handled by not making changes to more than one marketing strategy at a time. This will help to pinpoint which changes produce an increase in sales or website traffic. It can also help you to determine when changes to your marketing strategy have a detrimental effect on your sales and website traffic. However, if you are having difficulty determining which marketing strategy is most effective you can consider asking customers to answer survey questions and provide information such as how they learned about the products or services your business offers.

Tuesday, July 29, 2008

Mobile Blogging is on the Cutting Edge

Mobile Blogging is on the Cutting Edge

Mobile blogging is an exciting phenomenon that is
sweeping the blogosphere. One of the reasons why a lot
of bloggers are attracted to the medium of blogging in
the first place is that they enjoy being able to make
frequent updates and posts that keep all of their visitors
up to speed with current situations. Mobile blogs, or
"moblogs," take this to the extreme by allowing users to
post things literally as they happen. This new wave of
moblogs and mobloggers keep web surfers up to date
with good and bad events of importance as they occur
all over the world, helping to make international
communication faster and more accurate.

Many people feel that the limitations of blogging have a
lot to do with geography. After all, there is only so
current that a blog can be when you need to run home
and boot up in order to update it. However, mobile
blogging marks the beginning of an thrilling new era
when web-based communication can happen
spontaneously from any location. Moblogging devices
mean that there is almost nowhere on the planet that
remains off-limits for bloggers.

Mobile blogging is still in its infancy because the
technology that makes it possible has only recently hit
the global market. The first moblog technology became
available over a decade ago, but it is only the past two
or three years that mobile web devices have become
user-friendly enough to appeal to most consumers. As
camera phones and other mobile technology become
more popular, more and more bloggers are getting away
from their desks and are hitting the streets. Moblogging
is becoming much more widespread that it was even a
few months ago, and mobloggers are quickly attracting
a lot of attention with the blogging community. It is not
yet clear whether moblogs will become the dominant
kinds of blogs in the years to come, but the current
trend seems to imply that moblogs are here to stay.

Mobile devices make it possible to blog from the sites
where current events are unfolding, which is one of the
reasons why mobile blogging has so much thrilling
potential to revolutionize the blogosphere. A moblogger
with a camera phone can post blog entries from, say, the
foot of the podium at a presidential speech, or from the
stands during the final moments of the world series.
This enables bloggers to experience the same real time
thrills that live television coverage provides, but in a
more democratic medium. The combination of mobility
and individual control that moblogging provides
certainly places mobloggers on the cutting edge of
today's communications technology, and it is hard to
imagine that the number and prestige of moblogs will
not continue to grow in the coming years.

Sunday, July 27, 2008

Google Adsense: How to Apply for the Program and Important Info on Paying Taxes

Google Adsense: How to Apply for the Program and Important Info on Paying Taxes

How to Apply to the Google Adsense Program

Applying for a Google Adsense account is quick and easy for any interested webmaster. Just point your browser to and click on apply. Click on the drop down arrow under account type and select whether you’re an individual or business. If you’re not sure which one to choose, click on the question mark to the left. Next, select your country or territory.

Under website information, it asks for your primary URL. If you have your own website, list it here. If you are using a blogging site such as or that URL goes here.

Select your website’s primary language. Google adsense supports Chinese (simplified), Danish, Dutch, English, Finnish, French, German, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, and Turkish.

Select the product you want on your pages. Adsense for Content means you will have advertising targeted to the content on your pages. For instance, if you write about flooring, you might have carpet ads on your page. Adsense for Search is for you to add a Google search box to your pages. To maximize your Google Adsense earnings, you will want to have both.

After that, it’s just the regular contact information and you’re all set. You should receive an email in 2 or 3 days letting you know if your application is approved.

Do I Have to Pay Taxes on My Google Adsense Earnings?

Google Adsense is required to collect tax information from those who participate in the program. If you’re a business, you’ll need to put your EIN number on your application. If you’re an individual, all you’ll need is your social security number. If you don’t have that information when you initially sign up, you can still apply for the Google Adsense program. But be advised that Google Adsense will withhold payments to you until they receive your tax information.

While Google does not withhold taxes or provide any tax advice, they will send you a 1099 once your earnings reach a certain amount. Of course, if you are a Non-US business and have no activity in the United States, you will not need to provide this information. For more tax information regarding the Google Adsense program, visit the Google Adsense Support site. For other tax-related questions or concerns, you can log onto

Friday, July 25, 2008

How to Get Started on eBay

How to Get Started on eBay

Are you interested in using eBay to buy the products that you need or even sell items that you no longer want? If you are, you will need to create an eBay account, if you haven’t already done so. Although many automatically assume that getting started with eBay is a complicated task, it doesn’t have to be. All you really need to do is follow a few simple steps and you should be good to go.

The first thing that you will want to do is visit eBay’s website, which is located at Once you are at eBay’s website, you can then click on the link that allows you to register a new account. At that stage, you will be brought to a signup form. That signup form will ask you a series of questions. For instance, you will need to enter in your full name, your address, your telephone number, as well as an e-mail address. You will also be required to come up with an eBay screen name or sign in name, as well as an eBay password, which will be used to access your eBay account. Once you have correctly filled out the form, you will be sent a verification email from eBay.

Once you have received eBay’s verification email and followed all of the instructions, which will help you validate your eBay account, you will be able to start using eBay right away. When you first get started, you may need to sign in to your eBay account. As previously stated, you will need to use your eBay sign in name or screen name and password to do so. For that reason, you may want to write down your sign in information and keep it in a safe place. Once you have signed in to your eBay account, you can then do whatever you want; buy or sell.

If you are interested in using eBay to shop online, to buy, you will want to start searching for items to buy. This can be done a number of different ways. eBay allows you to browse through their large selection of items, by detailed categories. You can also perform a standard eBay search or an advanced one. Searches are more likely to give you accurate, tailored results. When browsing or searching for something in particular, you should be able to see a large number of auction listing all on one page. The information that you will be presented with at this time is the standard, bare minimum. If you would like more information on the item in question, such as how much shipping costs or too see additional pictures, you will want to click on the link to view the detailed sales page. Should you like what you see, follow the instructions to buy and you will have made your first purchase on eBay!

As it was previously stated, if you are interested in selling on eBay, to make a little bit of extra money, you can also do so. The only difference is that you are required to pay small fees to become an eBay seller, unlike eBay buyers who have completely free accounts. The amount of money that you are charged will all depend on your auctions, particularly how much you list each item for, as well as how well each item sells. To get started with selling, you will want to click on the “sell,” link at the top of the eBay webpage. What is nice about listing items for sale on eBay it is relatively easy to do. For instance, you need to choose a category for your item, make a headline for your auction listing, write a description of your product, upload pictures of what you are selling, outline shipping costs, as well as accepted forms of payments, but everything is outlined for you, in a step-by-step matter.

Whether you are interested in becoming an eBay buyer or an eBay seller, you can do both, in as little as a few minutes. eBay, as previously mentioned, is considered one the most shopped at online marketplaces. For you, this means that if you are looking to make money on eBay, you should be able to do so and if you are interested in buying on eBay, you should be able to find millions of products to choose from.

Thursday, July 24, 2008

Google Adsense: How Much Money You Can Make and URL Channels Explanation

Google Adsense: How Much Money You Can Make and URL Channels Explanation

How Much Money Can I Make With Google Adsense?

How much do you want to make? How hard do you want to work? And how much time do you want to spend working the Google Adsense program?

These are the questions you must ask yourself in order to answer that question.

Look at it this way: how many business opportunities come your way where the only requirement is hard work and the time it takes to work hard? Not many. Almost any business venture requires some kind of start-up money.

If your total earnings is showing 0.00 after a week, not to worry. Keep reading and learning and working. If however, you’re still showing 0.00 after a month, it may be time to implement some of those optimization tips you’ll find on the Google Adsense Support Site. Play around with the placement of the ads on your site. Consider changing the colors. Look again at the content. Is it interesting?

As with any other business, with the Google Adsense program, the sky is the limit. Work hard. Work smart. Have fun. After all, you’re the boss.

What Are URL Channels and How to Organize Them in Google Adsense

URL Channels allow you to view detailed information about the performance of your Adsense for Content pages.

Suppose you have a blog at and you also have a blog at It might be interesting and profitable to track which one is getting more clicks. Log in to your Adsense account and click on Adsense for Content. Scroll down until you see Channels and click on manage channels. You may need to scroll up when the next page loads. Under Manage URL Channels you would type and click on Create New Channel. You will immediately see in the Active URL Channels dialogue box Now type in in the same channel text box and again click on Create New Channel. You now have two channels and you will be able to track your progress on each channel. You can view channel reports from the Advanced Report page under the Reports tab. Choose Adsense for Content, choose the date range and then select the Channels Data radio button. Choose any number of active channels by holding down the CTRL key. Next click on Display Report. It’s as easy as that.